|
|
|
|
|
Books
|
|
Fine Art Publicity
The Complete Guide for Galleries and Artists
2nd Edition
By Susan Abbott
ISBN 1-58115-401-1
6 x 9, 192 pages; Paperback
$19.95 Buy Now
|
In this award winning book, an expert in cultural public relations describes proven strategies to:
- Fashion a public relations campaign to meet your strategic marketing goals
- Make publicity and advertising work together
- Create and use publicity tools - media lists, press conferences, kits and pitch letters
- Prepare appropriate media tools that get results
|
What People are Saying:
"The edge any gallery or artist needs today. It’s like having a full-time consultant on the shelf."
- Charles Cowles, Charles Cowles Gallery
"This is a terrific guide for building a public relations program. It is accessible, well organized, and thorough. A critical tool for today’s media-saturated environment."
- Polly Winograd Ikonen, Former Director of Communications at the San Francisco Museum of Modern Art
|
|
Corporate Art Consulting
By Susan Abbott
ISBN 1-58115-034-2
11 x 8 1/2, 256 pages; Paperback
$27.95 Buy Now
|
Filled with strategies for successfully serving clients in today's market, this definitive guide provides techniques for delivering excellent service and developing long-term client relationships. There is thorough coverage of topics, including, the training needed to deliver a professional job, time-saving ways to assess the visual acuity of clients and committees, how to safely handle and install art, proper art program management, the phases for handling large-scale commissions.
Details are provided on how to develop new clients, navigate large corporate structures and reach the right decision-makers. Professional ethics, marketing, publicity and advertising are all addressed. Not just for art consultants, this extensive resource can serve architects, artists, gallery owners and anyone interested in providing art related services to companies.
|
What People are Saying:
"An acknowledged leader in her field, Susan Abbott shares the secrets of her
success in the most thorough, honest, and readable book on this subject that
I think could be written! It is required reading for not only art consultants,
architects, and interior designers, but for entrepreneurs or marketers in any
field."
- C. David Robinson, FAIA, Partner
"Susan Abbott’s book on consulting is virtually a bible for the beginning or the seasoned art consultant - an important tool for any art professional."
- Nedra Matteucci, Owner, Fenn Galleries
|
|
Fine Art Publicity
By Susan Abbott and Barbara Webb
ISBN 1-58115-034-2
11 x 8 1/2, 190 pages; Paperback
$18.35 Buy Now
|
In this award winning book, two experts in cultural public relations describe proven strategies to personalize your relationship with the media.
- Personalize your relationship with the media
- Fashion a public relations campaign to meet your strategic marketing goals
- Make publicity and advertising work together
- Create and use publicity tools - media lists, press conferences, kits and pitch letters
- Prepare appropriate media tools that get results
|
What People are Saying:
"This is the single most valuable book available on public relations. I strongly recommend it to all my clients."
- Nina Pratt, Art Business Advisor
| | | | |
|
|
